3 Ways Technology-Powered Interviewing Can Elevate Your Employer Brand

Did you know that 95% of candidates place great importance on a company’s reputation while exploring and considering a job? With more and more companies vying to hire the top talents, it has become extremely important for organizations to manage and maintain a great employer brand.  

For the uninitiated, your organization’s employer brand reflects the reputation you hold with job candidates, employees, and key stakeholders. Regardless of where your employer brand strategy stands, human-led interviewing powered by technology can augment it much further. 

Here are some ways in which an IoD (Interview on Demand) platform can pave the way for great employer branding. 

1. A Defined Brand Image 

An authentic message and tone of voice can help job seekers learn what to expect as an employee. It is extremely crucial to make sure that the brand image is consistent at all times – especially during the interviewing process. 

The right “Interview-on-Demand” platform can set your brand apart from the competition by letting seasoned professionals from top-tier companies conduct the interviews. With their help, you can effectively put forth a cohesive picture of your organization. 

2. Automated Interviewing Processes 

Automating the interviewing processes can help both interviewers and candidates save time, cost, and energy. It can further ensure higher flexibility for both parties by empowering them to tailor responses at their own convenient time and location. 

Low-touch scheduling, configurable reminders and messages, and effortless rescheduling can enhance the candidate experience and boost employer branding unlike any other. 

With the right “Interview-on-Demand” platform by your side, you can effectuate automation in interviewing-related processes without any hassle.

3. Inclusive and Equitable Interview Processes

A recent research has shown that 80% of over 1,300 people surveyed preferred inclusive efforts while choosing a company. To warrant an inclusive and welcoming hiring process, it is extremely important to standardize the interviews. 

Expert interviewers well-versed in standardized practices can reduce unconscious bias by asking the same set of defined questions in the same order and by focusing on the factors that have a direct impact on performance. 

Do you wish to improve your employer brand and effortlessly hire top candidates? JobTwine is the perfect “Interview-on-Demand” platform for your needs! 

Our panel of diverse interviewers are technical experts with years of experience up their sleeves. Trained on standardized interviewing processes, they can boost your brand image and provide detailed feedback on candidates in <24 hours. 

So, what are you waiting for then? Effectively attract and retain top talents in record time with JobTwine! 

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